Power Pop in Commercials.

Watching the MLB All-Star Game as I type, and a few minutes ago a Blackberry commercial ran. The background music sure sounded familiar. It took me a couple of minutes, but it hit me - it was Jim Boggia's "Live The Proof", from his 2005 album Safe In Sound (#12 in my year-end list). Pretty cool, I thought, for a relatively obscure tune to hit the big time, as it were. Of course, there's a YouTube video of the commerical, and here it is:



Incidentally, Jim has a new album due out next month, titled Misadventures In Stereo. Looking forward to it.